The J.I.F.S. Effect
The book. $47. The marketing psychology behind every WWW show, with case studies and a 30-day launch sequence.
Read about the bookSell out your events with a system, not a prayer.
HeyTyce took a Baltimore poetry night from about 50 people to 400-plus a show, 27 sellouts and $75K+ paid to artists, built on ticket sales. The system behind it is teachable.
Who this is for
Curators, open mic hosts, promoters and event coordinators running a recurring series who are tired of guessing whether the next one fills.
The pieces running WWW right now
- Buying psychology. The J.I.F.S. framework: why people buy what others are already choosing, and why a deadline beats a discount.
- Ambassadors who sell seats for you. A commission program with unique codes and verified payouts.
- A vendor floor that pays. Capped tables with category exclusivity, so vendors want in.
- A show people come back to. 82% return attendance is a system, not luck.
Two ways to work with HeyTyce
1:1 consulting
Work directly with HeyTyce to systemize your shows, grow your audience and sell out your own series.
Email tyce@heytyce.comThe receipts
- In the room, every show400+
- Sold-out shows27+
- Paid to artists$75K+
- Ticketmaster rating4.9 / 5
- Guests who come back82%
- Years running7
See it for yourself
Questions people ask
Who is HeyTyce?
HeyTyce (Tyce Stith) is a Baltimore poet, curator and producer. He founded Words, Wings & Wine in 2019 and grew it to 400-plus attendees a show and 27-plus sellouts.
What does event consulting with HeyTyce cover?
Systemizing your shows, growing your audience and selling out your series, using the same playbook that runs Words, Wings & Wine.
Where should I start?
Start with The J.I.F.S. Effect ($47). If you want hands-on help, email tyce@heytyce.com about 1:1 consulting.
Do you only work with Baltimore events?
Email tyce@heytyce.com with where your events run and what you're trying to fix.